Almea Living Privacy Policy
Last Updated: 13 August 2026
1. Introduction
This Privacy Policy explains how Almea Living collects, uses, stores, shares and protects your personal information when you:
- Visit our website;
- Submit an enquiry;
- Create an account;
- Book accommodation, services or experiences;
- Subscribe to marketing communications; or
- Otherwise interact with us.
Almea Living is committed to protecting your privacy and handling personal information in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), the UK Data Protection Act 2018 and applicable Italian privacy legislation where relevant. Based on the original policy, Almea Living acts as the data controller for personal data collected through its platform.
By using our website and services, you acknowledge that your personal information may be processed as described in this Privacy Policy.
2. Information We Collect
We may collect the following categories of personal information.
Identity Information
- Full name
- Date of birth
- Nationality
- Passport or identification details where legally required
Contact Information
- Email address
- Telephone number
- Postal address
Booking Information
- Booking details
- Arrival and departure information
- Guest details
- Accommodation preferences
- Experience and activity selections
Payment Information
- Billing address
- Transaction records
- Payment references
- Bank details where required for refunds
Almea Living does not store full payment card details. Payments are processed by authorised third-party payment providers.
Technical Information
When you visit our website we may collect:
- IP address
- Browser type
- Device information
- Operating system
- Website activity and usage information
- Cookie and analytics information
Communications Information
Records of:
- Emails
- Customer service enquiries
- Reviews
- Feedback
- Survey responses
CCTV and Security Information
Where applicable, we may process CCTV recordings from managed properties for safety, security and crime prevention purposes, consistent with the original policy.
3. Special Category Data
Certain information may be considered sensitive personal data, including:
- Medical conditions
- Disabilities
- Reduced mobility requirements
- Dietary requirements revealing health information or religious beliefs
We will only process this information when necessary to provide requested services and where an appropriate legal basis applies, including your explicit consent where required. This reflects requirements already described in the original policy.
4. How We Use Your Information
We may use your personal information to:
- Process enquiries and reservations.
- Manage accommodation bookings.
- Facilitate experiences and activities.
- Communicate with you regarding bookings.
- Provide customer support.
- Process payments and refunds.
- Comply with legal obligations.
- Prevent fraud and unlawful activity.
- Improve our website and services.
- Send marketing communications where permitted.
5. Legal Bases for Processing
We process personal information under one or more of the following legal bases:
Contract
Processing necessary to:
- Manage bookings;
- Provide accommodation;
- Deliver services;
- Process payments.
Legal Obligation
Where we must comply with:
- Tax obligations;
- Financial regulations;
- Immigration requirements;
- Safety and security obligations.
Legitimate Interests
Including:
- Business administration;
- Fraud prevention;
- Service improvement;
- Website security;
- Customer support.
Consent
Where required, for example:
- Marketing communications;
- Certain analytics activities;
- Sensitive personal data.
You may withdraw consent at any time.
6. Who We Share Information With
We may share personal information with:
- Accommodation providers;
- Property owners;
- Experience providers;
- Maintenance and support providers;
- Payment processors;
- Banking institutions;
- Technology suppliers;
- Marketing service providers;
- Professional advisers;
- Insurers;
- Regulatory authorities;
- Law enforcement agencies.
These disclosures are consistent with the categories of recipients identified in the original policy.
We only share information where necessary and require third parties to protect it appropriately.
7. International Transfers
Some service providers may process personal data outside the United Kingdom or European Economic Area (EEA).
Where personal information is transferred internationally, Almea Living will ensure suitable safeguards are implemented, including:
- UK International Data Transfer Agreements;
- UK Addendums;
- European Commission Standard Contractual Clauses;
- Transfers to countries subject to adequacy decisions.
This updates and expands the transfer protections referenced in the original policy.
8. Marketing Communications
Where permitted by law, we may send:
- Newsletters;
- Promotional offers;
- Property updates;
- Travel inspiration;
- Service announcements.
You may unsubscribe at any time by:
- Clicking the unsubscribe link in an email;
- Contacting us directly.
The original policy also provided opt-out rights for marketing communications.
9. Data Retention
We retain personal information only as long as necessary.
Typical retention periods include:
| Data Type | Retention Period |
|---|---|
| Booking Records | Up to 6 years |
| Financial Records | Up to 6 years or as legally required |
| Marketing Records | Until consent is withdrawn |
| Security Records | As reasonably required |
Certain information may be retained for longer where required to comply with legal obligations or defend legal claims.
The original policy similarly specified a six-year retention period for booking-related information.
10. Your Rights
Subject to applicable law, you may have the right to:
- Access your personal information;
- Correct inaccurate information;
- Request deletion of personal information;
- Restrict processing;
- Object to certain processing activities;
- Request data portability;
- Withdraw consent;
- Lodge a complaint with a supervisory authority.
We will respond to requests within the timeframes required by applicable legislation.
11. Website Analytics and Cookies
Almea Living uses cookies and similar technologies to:
- Operate the website;
- Remember preferences;
- Improve website performance;
- Measure visitor activity;
- Support marketing campaigns.
Further information can be found in our Cookie Policy.
12. Information Security
We implement appropriate technical and organisational measures to protect personal information against:
- Unauthorised access;
- Loss;
- Damage;
- Destruction;
- Alteration;
- Unlawful disclosure.
These measures are reviewed regularly and reflect the commitment to data security outlined.
13. Data Breaches
In the event of a personal data breach, Almea Living will investigate the incident and, where required by law, notify the relevant supervisory authority and affected individuals.
14. Third-Party Websites
Our website may contain links to external websites operated by third parties.
We are not responsible for the privacy practices of those websites and encourage users to review their privacy policies separately.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be published on this page and the “Last Updated” date will be amended accordingly.
Continued use of our website following publication of revised terms constitutes acceptance of those updates.
16. Contact Us
If you have any questions regarding this Privacy Policy or your personal information, please contact:
Almea Living
Email: privacy@almealiving.com
Address: Via Rubini, 12, 72100, Brindisi, Italy
17. Complaints
If you are dissatisfied with how we have handled your personal information, please contact us first so we can attempt to resolve your concerns.
You also have the right to lodge a complaint with:
United Kingdom:
Information Commissioner’s Office (ICO)
https://ico.org.uk
Italy:
Garante per la Protezione dei Dati Personali
https://www.garanteprivacy.it